To determine what information to prioritize, consider the following factors:
1. Audience Needs and Preferences: Understand your audience's interests and preferences. Use data analytics and customer feedback to identify what content resonates most with them.
2. Campaign Goals: Align your prioritized information with your campaign goals. If the goal is to drive sales, emphasize promotional offers and product features.
3. Content Relevance: Ensure that the most relevant and timely information is highlighted. For instance, seasonal promotions or limited-time offers should be given prominence.