Measuring subscriber engagement is essential for understanding the effectiveness of your email marketing campaigns. Key metrics include:
Open Rate: The percentage of subscribers who open your emails. Click-Through Rate: The percentage of subscribers who click on links within your emails. Conversion Rate: The percentage of subscribers who take a desired action, such as making a purchase. Bounce Rate: The percentage of emails that were not delivered successfully. Unsubscribe Rate: The percentage of subscribers who opt out of your email list.