To make the most out of external content in your email marketing campaigns, consider the following strategies:
Relevance: Ensure that the external content is relevant to the email's subject and useful to the recipient. Quality: Link to high-quality, reliable sources to maintain your credibility. Clear Call-to-Action (CTA): Make it obvious what you want the recipient to do next, whether it's watching a video, reading an article, or following a social media account. Loading Speed: Ensure that external content loads quickly to prevent frustrating the recipient.