To enable email marketing analytics, you need to integrate your email marketing platform with an analytics tool. Most email marketing services, like Mailchimp, Constant Contact, and HubSpot, offer built-in analytics features. Here are the general steps to enable analytics:
Log in to your email marketing platform. Navigate to the settings or analytics section. Enable tracking for opens, clicks, and conversions. Integrate with third-party analytics tools if needed. Ensure that your emails include tracking codes or UTM parameters.