Once you have identified potential brand advocates, the next step is to encourage them to promote your brand through email:
Exclusive Content: Provide brand advocates with exclusive content, early access to products, or special discounts to make them feel valued. Referral Programs: Implement referral programs that reward customers for bringing in new customers. This can be easily promoted through email campaigns. User-Generated Content: Encourage customers to share their experiences and feature this content in your emails. Personalized Emails: Send personalized emails that acknowledge and appreciate their advocacy efforts.