preferences centers

How to Encourage Subscribers to Use the Preferences Center?

Encouraging subscribers to use the preferences center can be achieved through clear communication and strategic placement. Here are some tips:
Email Footers: Include a link to the preferences center in the footer of every email.
Welcome Emails: Introduce new subscribers to the preferences center in your welcome email series.
Triggered Emails: Send an email reminder to inactive subscribers, highlighting the benefits of updating their preferences.
Prominent Placement: Ensure the preferences center link is easy to find on your website and in your emails.

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