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How Can Humans Enhance Automation in Email Marketing?

Humans and automation can work together seamlessly to enhance email marketing efforts:
- Setting Up Automated Workflows: Humans can design and configure automated workflows that align with marketing strategies and goals.
- Monitoring Performance: While automation can track metrics, humans can interpret these metrics to make informed decisions and adjustments.
- A/B Testing: Humans can conduct A/B tests to determine which content resonates best with the audience and refine strategies accordingly.

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