How Can Humans Enhance Automation in Email Marketing?
Humans and automation can work together seamlessly to enhance email marketing efforts:
- Setting Up Automated Workflows: Humans can design and configure automated workflows that align with marketing strategies and goals. - Monitoring Performance: While automation can track metrics, humans can interpret these metrics to make informed decisions and adjustments. - A/B Testing: Humans can conduct A/B tests to determine which content resonates best with the audience and refine strategies accordingly.