Enhancing functionality involves making it easy for recipients to interact with your email. Here are some tips:
Clear Call-to-Action (CTA): Use buttons and links that stand out and clearly state what action you want the reader to take. Interactive Elements: Incorporate interactive elements like carousels, quizzes, or polls. Alt Text: Add alt text to images so that recipients who cannot view images can still understand the content. Accessible Design: Ensure your email is accessible to all users, including those with disabilities.