How to Ensure Deliverability to Microsoft Accounts?
To ensure your emails reach the inboxes of users with Microsoft accounts, follow these best practices:
Authenticate Your Emails: Use SPF, DKIM, and DMARC to authenticate your emails, which helps in reducing the chances of them being marked as spam. Maintain a Clean Email List: Regularly clean your email list to remove inactive or invalid addresses. Sending emails to invalid addresses can harm your sender reputation. Use a Recognizable Sender Name: Ensure your sender name is recognizable and trustworthy. This can improve the open rates of your emails. Monitor Feedback Loops: Microsoft provides feedback loops for senders to receive notifications when users mark their emails as spam. Use this data to refine your email strategy.