Maintaining a healthy sender reputation involves several best practices:
Use Double Opt-In: Ensure recipients genuinely want to receive your emails by using a double opt-in process. Regularly Clean Your List: Remove inactive or invalid email addresses to reduce bounce rates. Segment Your Audience: Send targeted emails to relevant segments to increase engagement rates. Monitor Engagement: Regularly check open and click-through rates to gauge audience interest. Avoid Spam Triggers: Be cautious with your subject lines and content to avoid being marked as spam.