High delivery rates are essential to ensure that your emails reach the inbox of your intended audience. Here are some tips:
Clean your email list: Regularly remove inactive subscribers and invalid email addresses. Authenticate your emails: Use SPF, DKIM, and DMARC to improve deliverability. Monitor sender reputation: Avoid practices that could harm your sender score, such as sending to purchased lists. Test and optimize: Perform A/B testing on subject lines, content, and sending times to optimize performance.