Once identified, managing repeat offenders involves several strategic actions:
Segmentation: Segment your list to isolate repeat offenders. This allows you to tailor your approach when communicating with them. Re-engagement Campaigns: Launch re-engagement campaigns to win back inactive subscribers. If they remain unresponsive, consider removing them from your list. Feedback Loop: Implement a feedback loop to understand why certain subscribers are marking your emails as spam or frequently unsubscribing. Preference Center: Create a preference center where subscribers can customize the type and frequency of emails they receive. This can reduce spam complaints and unsubscribes.