Once you identify potential partners, evaluate them based on the following:
Case Studies and Testimonials: Review their case studies and testimonials to understand their past collaborations and successes. Trial Collaborations: Consider a trial collaboration to assess compatibility and effectiveness before committing to a long-term partnership. Direct Communication: Engage in direct communication to discuss objectives, expectations, and potential synergies. Competitive Analysis: Conduct a competitive analysis to ensure they are not partnering with your direct competitors.