Pricing is a crucial factor in choosing an email marketing application. Most platforms offer tiered pricing based on the number of subscribers and features. Consider the following:
- Free Trials: Look for platforms that offer free trials. This allows you to test the features and usability without commitment. - Scalability: Choose a platform that can grow with your business. Ensure it offers affordable plans that scale as your subscriber list grows. - Hidden Costs: Be aware of hidden costs such as extra charges for additional contacts, premium templates, or advanced reporting features.