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What Role Does Gmail Play in Analytics and Reporting?

Gmail's built-in tools and third-party integrations can help in tracking and analyzing email performance:
1. Open Rates: Monitor open rates to gauge recipient engagement.
2. Click-Through Rates: Track click-through rates to measure the effectiveness of your calls-to-action.
3. A/B Testing: Conduct A/B testing to optimize subject lines, content, and send times.

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