Finding the right balance often involves a mix of strategy and experimentation. Here are some steps to help you get started:
Segment Your List: Different segments of your audience may prefer different frequencies. Segmenting your list allows you to tailor your approach. Test and Measure: Use A/B testing to experiment with different frequencies and measure their impact on your key metrics. Monitor Feedback: Pay attention to direct feedback from your subscribers. If you notice an increase in unsubscribe rates, it might be a sign that you need to adjust your frequency.