Once you've identified unclear copy, here are some strategies to improve it:
Simplify Language: Use simple, straightforward language that your audience can easily understand. Clear CTAs: Make your call-to-action specific and actionable. Use phrases like "Click here to learn more" or "Subscribe now." Effective Formatting: Use headings, bullet points, and short paragraphs to make your email easy to read. Consistent Messaging: Ensure your message is cohesive and stays on point. Avoid including multiple, unrelated topics in one email.