Several factors can contribute to unclear copy in email marketing:
Complex Language: Using jargon, technical terms, or overly complex sentences can confuse readers. Ambiguous CTAs: If your call-to-action isn't straightforward, recipients may not understand what you want them to do. Poor Formatting: Lack of headings, bullet points, and other formatting elements can make your email difficult to read. Inconsistent Messaging: If your message isn't cohesive, readers may struggle to understand your main point.