seasonal forecasts

How to Gather Data for Seasonal Forecasts?

To create accurate seasonal forecasts, marketers should collect and analyze various types of data:
Historical Sales Data: Reviewing past sales data can provide insights into what products or services were most popular during specific seasons.
Email Performance Metrics: Analyzing past email campaigns can reveal trends in open rates, click-through rates, and conversion rates.
Consumer Behavior Insights: Using tools like Google Analytics can help understand how consumer behavior changes during different times of the year.
Industry Reports: Industry-specific reports can offer valuable forecasts and trends that can be applied to your email marketing strategy.
Social Media Trends: Monitoring social media can provide real-time insights into what your audience is talking about and interested in.

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