To create accurate seasonal forecasts, marketers should collect and analyze various types of data:
Historical Sales Data: Reviewing past sales data can provide insights into what products or services were most popular during specific seasons. Email Performance Metrics: Analyzing past email campaigns can reveal trends in open rates, click-through rates, and conversion rates. Consumer Behavior Insights: Using tools like Google Analytics can help understand how consumer behavior changes during different times of the year. Industry Reports: Industry-specific reports can offer valuable forecasts and trends that can be applied to your email marketing strategy. Social Media Trends: Monitoring social media can provide real-time insights into what your audience is talking about and interested in.