Generating email marketing leads involves several strategies, including:
Content Marketing: Creating valuable content such as blog posts, eBooks, and whitepapers can attract potential leads. Offering these resources in exchange for an email address is a proven method. Social Media Marketing: Promoting your lead magnets on social media platforms can drive traffic to your landing pages and capture email addresses. Webinars: Hosting webinars on topics relevant to your audience can help you collect email addresses from interested participants. Website Pop-ups: Using exit-intent pop-ups and other forms of website pop-ups can encourage visitors to subscribe to your email list. Paid Advertising: Running targeted ads on platforms like Google Ads and Facebook Ads can drive traffic to your landing pages and capture leads.