Not all leads are created equal, so it's essential to qualify them to ensure they are a good fit for your business. This involves:
Lead Scoring: Assigning scores to leads based on their engagement with your content and their position in the buyer's journey. Segmentation: Categorizing leads into different segments based on their behavior, demographics, and interests. This allows for more personalized and effective email campaigns. Behavioral Analysis: Monitoring how leads interact with your emails, website, and other digital touchpoints to determine their level of interest and readiness to buy. Surveys and Forms: Using surveys and forms to gather more information about your leads, helping you understand their needs and preferences better.