Here are some steps to effectively manage a gradual increase in email volume:
Start Small: Begin with a smaller segment of your email list to gauge initial performance and deliverability. Monitor Metrics: Keep a close eye on key performance indicators (KPIs) such as open rates, click-through rates (CTR), and bounce rates. Maintain List Hygiene: Regularly clean your email list to remove inactive subscribers and avoid hard bounces. Consistent Sending: Establish a consistent sending schedule to help ISPs recognize your sending patterns. Gradual Scaling: Increase your email volume by small increments, typically by 10-20% weekly, depending on your initial volume.