How important is email design and layout in optimizing performance?
The design and layout of your email can greatly affect its readability and engagement. Key considerations include:
- Responsive Design: Ensure your emails are mobile-friendly, as a significant portion of email opens occur on mobile devices. - Clear Call to Action (CTA): Make your CTAs stand out with contrasting colors and compelling text. - Visual Hierarchy: Use headings, subheadings, and bullet points to make your content easy to scan. - Images and Videos: Use high-quality images and videos to make your emails more engaging, but be mindful of load times. - Consistent Branding: Maintain consistent branding to build trust and recognition.