Your portfolio should demonstrate a wide range of skills, including:
Email Design: Show your ability to create visually appealing and responsive email designs. Copywriting: Highlight your skills in crafting compelling and persuasive email copy. Segmentation and Personalization: Demonstrate your proficiency in segmenting email lists and personalizing content to increase engagement. Automation: Showcase your experience with setting up automated email workflows and drip campaigns. A/B Testing: Provide examples of how you have used A/B testing to optimize email performance.