Identifying bottlenecks involves a detailed analysis of your campaign metrics and processes. Here are some steps to help you identify them:
1. Analyze Open Rates: If your open rates are lower than industry benchmarks, the issue might lie in your subject lines, sender name, or the timing of your emails.
2. Examine Click-Through Rates: A low CTR could indicate that your email content or call-to-action (CTA) is not compelling enough.
3. Monitor Bounce Rates: High bounce rates can signify issues with your email list quality, such as outdated or incorrect email addresses.
4. Review Conversion Rates: If your conversion rates are below expectations, the problem might be with the landing page or the offer itself.