Identifying discrepancies involves regularly monitoring your email marketing metrics and comparing them across different platforms and reports. Key areas to focus on include:
Open Rates: Check for significant differences in open rates between your ESP and third-party analytics tools. Click-Through Rates (CTR): Compare CTR figures from different reports to spot inconsistencies. Bounce Rates: Monitor hard and soft bounce rates to ensure accurate list hygiene. Conversion Rates: Verify conversion tracking settings to ensure accurate attribution.