To mitigate discrepancies, consider the following best practices:
Standardize Tracking: Use consistent tracking parameters (e.g., UTM codes) across all emails and platforms. Regular Audits: Perform regular audits of your email marketing metrics and compare them with third-party reports. A/B Testing: Conduct A/B tests to understand how different variables impact your email performance. Segment Your List: Ensure your email list is properly segmented to improve targeting and engagement. Monitor Deliverability: Keep an eye on your deliverability rates and take steps to maintain a healthy sender reputation.