To identify your most engaged users, you'll need to track several key metrics:
- Open Rate: This indicates how many recipients open your emails. - Click-Through Rate (CTR): This measures how many users click on links within your emails. - Conversion Rate: This tracks how many users complete a desired action, such as making a purchase or filling out a form. - Bounce Rate: A lower bounce rate can indicate higher engagement. - Forwarding and Sharing: Users who forward your emails or share them on social media are highly engaged.
Most email marketing platforms offer detailed analytics that can help you track these metrics effectively.