Identifying your most engaged users is crucial for several reasons. First, these users are more likely to convert, making them a valuable asset for your business. Second, understanding what engages these users can offer insights into your overall email marketing strategy, helping you refine your content, timing, and targeting. Lastly, focusing on engaged users can improve your email deliverability rates, as ISPs are more likely to route your emails to the inbox rather than the spam folder when they see high engagement levels.