Identifying inconclusive results involves a few key steps:
1. Analyze Metrics Consistency: Look for consistent patterns across multiple metrics. If your open rates, click-through rates, and conversion rates are all fluctuating without a clear trend, your results may be inconclusive. 2. Compare Against Benchmarks: Compare your metrics with industry benchmarks or past campaign performance. Significant deviations can indicate inconclusive results. 3. Statistical Significance: Ensure that your data meets statistical significance. For instance, A/B tests should have a sufficient sample size to provide reliable insights.