inconclusive results

What to Do When Results Are Inconclusive?

If you find yourself facing inconclusive results, consider the following steps:
1. Reevaluate Your Metrics: Ensure that you are tracking the right metrics that align with your campaign goals.
2. Increase Sample Size: Run your campaign with a larger audience to gather more data and improve the reliability of your results.
3. Refine Your Segmentation: Improve your email list segmentation to target your audience more precisely and reduce overlap.
4. Conduct A/B Testing: Perform A/B tests with different variables to identify what elements of your email are performing well and which are not.

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