To identify issues with your targeting, monitor key metrics such as:
Open Rates: Low open rates can indicate that your subject lines are not appealing to your audience. Click-Through Rates (CTR): Low CTRs suggest that your content is not engaging or relevant. Unsubscribe Rates: A high unsubscribe rate may mean that your emails are not meeting your audience’s expectations. Spam Complaints: If recipients are marking your emails as spam, it’s a clear sign that your targeting is off.