Identifying the right keyword opportunities involves a few essential steps:
Research: Use tools like Google Keyword Planner, SEMrush, and Ahrefs to discover what your audience is searching for. Pay attention to search volume and competition levels. Analyze Competitors: Examine the keywords used in your competitors' email campaigns. This can provide insights into effective strategies and gaps you can exploit. Use Customer Feedback: Analyze customer feedback and support queries to identify common terms and phrases used by your audience.