How to Measure the Success of Keywords in Email Marketing?
Monitoring the performance of your keywords is essential to refining your strategy. Key metrics to consider include:
Open Rates: Track how often emails are opened to gauge the effectiveness of your subject line keywords. Click-Through Rates (CTR): Measure how many recipients click on links within your email. High CTRs indicate that your content keywords are resonating with the audience. Conversion Rates: Evaluate how many recipients take the desired action after clicking through your email, indicating success in keyword targeting.