How to Identify Qualified Leads in Email Marketing?
Identifying qualified leads in email marketing involves tracking and analyzing various metrics. Here are some key indicators:
Open Rates: Leads who consistently open your emails show an active interest in your content. Click-Through Rates: High click-through rates on links within your emails indicate engagement and curiosity about your offerings. Conversions: Actions like downloading a whitepaper, signing up for a webinar, or making a purchase are strong signs of a qualified lead. Engagement History: Tracking the history of interactions such as replies, forwards, or social shares can provide insights into lead qualification.