The data cleaning process involves several key steps:
Remove Invalid Emails: Use email verification tools to identify and remove invalid or non-existent addresses. Correct Typos: Look for common typos in email addresses (e.g., "gmial.com" instead of "gmail.com") and correct them. Eliminate Inactive Subscribers: Identify subscribers who haven't engaged with your emails in a while and remove or re-engage them. Update Subscriber Information: Ensure that all subscriber information is accurate and up-to-date. Segment Your List: Segment your email list based on engagement levels, preferences, and other relevant criteria.