To identify relevant offers, consider the following strategies:
1. Segmentation: Divide your email list into segments based on demographics, behavior, and preferences. This allows you to tailor offers to specific groups. 2. Customer Data: Utilize data from past purchases, browsing behavior, and interactions to understand what interests your customers. 3. Surveys and Feedback: Collect feedback directly from your customers to learn about their preferences and needs. 4. A/B Testing: Test different offers and analyze the performance to identify what resonates most with your audience.