How to Identify Transactional Keywords for Your Audience?
To identify the most effective transactional keywords for your audience, consider the following steps:
Analyze Search Data: Use tools like Google Analytics and Google Search Console to find keywords that drive traffic to your site. Customer Surveys: Ask your customers directly about the terms they use when looking to make a purchase. Competitor Analysis: Observe the keywords your competitors are using in their email campaigns. A/B Testing: Test different keywords in your emails to see which ones yield the best results.