Improving deliverability involves several strategic steps:
Maintain a Clean List: Regularly clean your email list to remove inactive AOL Mail addresses. This reduces bounce rates and improves your sender reputation. Authenticate Your Emails: Use authentication methods such as DKIM, SPF, and DMARC. These protocols help AOL Mail verify the authenticity of your emails, reducing the chance of them being marked as spam. Engagement Metrics: High engagement rates (open rates, click-through rates) indicate to AOL Mail that your emails are valuable, improving deliverability. Feedback Loop: Sign up for AOL's feedback loop to receive notifications when users mark your emails as spam. This helps you adjust your strategy accordingly.