How to Implement A/B Testing with Adequate Sample Sizes?
A/B testing is an effective way to optimize your email marketing campaigns. To ensure youâre not overlooking small sample sizes:
Segmentation: Divide your audience into segments large enough to yield statistically significant results. Duration: Run your tests for a sufficient period to gather enough data, avoiding premature conclusions. Iteration: Continuously test and iterate, using larger samples to validate previous findings.