There are several reasons to use a "Continue Reading" link in your email campaigns:
1. Engagement: By including a "Continue Reading" link, you can pique the recipient's curiosity and encourage them to engage further with your content. 2. Clean Layout: It helps maintain a clean and concise email layout, preventing information overload. 3. Trackable Metrics: These links are trackable, allowing you to measure which content pieces are most appealing to your audience. 4. Improved Deliverability: Shorter emails with links to extended content can improve deliverability by reducing the likelihood of being flagged as spam.