Executing a pause campaign involves a few key steps:
Identify the Need: Determine why you need to pause the campaign. Segment Your Audience: Decide whether the pause will affect your entire list or just a specific segment. Communicate Internally: Inform your team about the pause and the reasons behind it. Analyze and Adjust: Use the pause period to analyze performance metrics and make necessary adjustments to your strategy. Resume with a Plan: Once you’re ready to resume, have a clear plan in place to re-engage your audience.