What is a Multi-Sensory Experience in Email Marketing?
A multi-sensory experience in email marketing refers to the strategy of engaging more than one of the recipient's senses beyond just sight. Traditionally, email communication has been a visual medium, relying on text and images. However, with the evolution of technology, marketers can now incorporate elements that engage other senses, such as sound and touch, to create a more immersive and engaging experience for their audience.