Here are some steps to effectively implement a re-subscription option:
1. Include a Re-subscribe Link in Unsubscribe Confirmation Email: When someone unsubscribes, send a confirmation email that includes a re-subscribe link. This keeps the door open for future engagement. 2. Add a Re-subscribe Button on Your Website: Make it easy for users to find and click a re-subscribe button on your website or blog. 3. Segment Your Audience: Use email segmentation to target lapsed subscribers with re-subscription campaigns. 4. Offer Incentives: Provide incentives, like exclusive content or discounts, to encourage users to re-subscribe.