Structuring a lead nurturing sequence involves several steps:
Segmentation: Divide your leads into different segments based on criteria such as behavior, demographics, and stage in the buyer's journey. Content Mapping: Create a content plan that aligns with each stage of the buyer’s journey. This includes awareness, consideration, and decision stages. Personalization: Personalize your emails to make them more relevant to each lead. Use data and insights to tailor your messaging. Automation: Use email marketing automation tools to schedule and send emails at the right time, ensuring timely and consistent communication.