Implementing an unsubscribe option is straightforward but must be done correctly to be effective and compliant. Here are steps to follow:
Include a clear and visible unsubscribe link in every email, usually in the footer. Ensure the link directs to an easy-to-use unsubscribe page where recipients can confirm their decision. Provide options for recipients to manage their email preferences, such as selecting the types of emails they wish to receive. Ensure the process is quick and does not require the recipient to log in or provide additional information.