Ignoring these metrics can have several negative consequences:
1. Wasted Resources: Without data, you may continue investing time and money in ineffective strategies, resulting in poor ROI.
2. Missed Opportunities: Failing to track metrics means you can't identify high-performing campaigns or popular content, missing out on opportunities to replicate success.
3. Poor Audience Engagement: Without understanding your audience's preferences and behaviors, your emails may fail to engage, leading to lower open and click-through rates.