Implementing audit logging involves several steps:
Identify Key Events: Determine which actions need to be logged, such as email sends, opens, clicks, and unsubscribes. Choose a Logging Solution: Decide whether to use built-in logging features of your email marketing platform or a third-party solution. Configure Logs: Set up your logs to capture the necessary information, ensuring they are detailed and accurate. Monitor and Analyze: Regularly review the logs to identify trends, anomalies, and areas for improvement. Store Logs Securely: Ensure that logs are stored in a secure, accessible manner for future reference.