To implement effective campaign tracking, follow these steps:
Use UTM Parameters: Add UTM parameters to your email links to track specific actions taken by users. Set Up Goals in Google Analytics: Link your email platform with Google Analytics to track conversions and other important actions. Utilize Email Marketing Software: Tools like Mailchimp, Constant Contact, and HubSpot offer built-in tracking features. Create a Tracking Spreadsheet: Manually log key metrics to keep a detailed record of campaign performance over time.