What is the Importance of Automation in Email Marketing?
Email automation allows you to send timely, relevant emails to your subscribers without manual intervention. Automation can be used for various purposes such as welcome series, abandoned cart reminders, birthday wishes, and re-engagement campaigns. By setting up automated workflows, you can ensure that your subscribers receive the right message at the right time, improving engagement and driving conversions. Automation not only saves time but also ensures consistency and accuracy in your email marketing efforts.